Taking the value proposition of its PCs one step further this festival season, HCL Infosystems Limited, India’s premier information enabling company, leading ICT system integrator and Distribution company and the country’s largest PC manufacturer today announced a special consumer campaign, ‘HCL Festival Carnival’ in association with Intel Corporation. The campaign, featuring never before offers on HCL’s range of desktops and notebook PCs, will be on from October 15 till November 15, 2007.
Under the campaign, buyers of Intel-powered HCL Leaptops, Ezeebee and Beanstalk range of notebook and desktop PCs are assured one on-the-spot gift from a rich bag of goodies including pearl sets, 30-piece dinner sets, Bean Bags, Mixer Grinders, Travel Bags, Wall Clocks and Wrist Watches. HCL PC buyers also get HCL Passport, a discount booklet, and an additional 50% discount offer on extended warranty on their PC this festival season. Adding to the fireworks, customers buying Intel Core2Duo powered HCL PCs are eligible to participate in a jackpot via SMS, giving them an opportunity to win Air Conditioner, Colour TV, or the Bumper prize of Mahindra Renault Logan Car.
Announcing the campaign, Mr. Rajendra Kumar, Executive Vice President, HCL Infosystems said, “Buying a PC is an important decision for Indian consumers and what better time to buy their dream PC than the oncoming festival season. We at HCL Infosystems are ready to further add to consumer excitement by offering assured gifts on purchase of HCL’s world-class Leaptops and desktop PCs. Further, the opportunity to win a jackpot will ensure that this will truly be a bumper Diwali for customers buying HCL PCs, powered by Intel processors.”
The joint promotion by HCL and Intel, the two giants of IT industry will run at more than 2000 authorized HCL dealers in more than 500 towns across India, except in the state of Tamil Nadu.
Commenting on the campaign, Prakash Bagri, Director – OEM Business, Intel South Asia, said, “This exciting campaign with industry leader HCL Infosystems will generate unprecedented excitement among home PC buyers to celebrate the festival season with the purchase of HCL Leaptop or desktop PCs based on the Intel® Core™ 2 Duo processor.”
HCL Infosystems has the proud legacy of pioneering the home and entertainment PC segment in India with the launch of India’s first home PC, HCL Beanstalk, in 1995. The HCL Beanstalk 2007 collection, announced last year, is India’s first range of digital lifestyle enabling desktops that have brought personal computing out of the of the study rooms and into people’s living rooms. The company recently announced ‘HCL eSafe’ range of environment-friendly desktops. HCL has two ISO: 14001 compliant state-of-the-art manufacturing plants in Puducherry and Rudrapur, Uttarakhand with an installed capacity of 2 million PCs every year.
Intel®, the world leader in silicon innovation, develops technologies, products and initiatives to continually advance how people work and live. Additional information about Intel is available at www.intel.com/pressroom.
About HCL Infosystems
HCL Infosystems Ltd, with revenue (TTM) of US $ 2.9 Bn (Rs. 12162 crores) is India’s premier information enabling and ICT System Integration company offering a wide spectrum of ICT products that includes Computing, Storage, Networking, Security, Telecom, Imaging and Retail. HCL is a one-stop-shop for all the ICT requirements of an organization.
India’s leading System Integration and Infrastructure Management Services Organization, HCL has specialized expertise across verticals including Telecom, BFSI, E-Governance & Power.
HCL has India’s largest distribution and retail network, taking to market a range of Digital Lifestyle products in partnership with leading global ICT brands, including Nokia, Apple, Casio, Kodak, Toshiba, Bull, Ericsson, Cisco, Microsoft, Konica Minolta and many more.
HCL today has India’s largest vertically integrated computer manufacturing facility with over three decades of electronic manufacturing experience HCL desktops is the largest selling brand into the enterprise space.
With India’s largest ICT services network that reaches to every corner of India, HCL’s award winning Support Services makes it the preferred choice of enterprise and consumers alike. For more information please visit us atwww.hclinfosystems.in