HCL Infosystems wins awards in six categories
HCL Infosystems India’s premier Services and ICT Systems Integration, Distribution and Hardware company was honoured with six awards at the recently held CMO Asia 2013 under the categories – Marketing Professional of the year, Brand Builder of the year, Emerging Brand, Best Use of Social Media in Marketing, Marketing Campaign of the year and Brand Excellence awards. The CMO Asia 2013 in association with World Brand Congress was held on 31st July – 1st August, 2013 at the Pan Pacific, Singapore and saw nominations from companies such as HDFC life, HCL Infosystems, Yes Bank, DHL Express, ICICI Securities, Nestle India to name a few. CMO Asia awards, an annual property, recognises branding & marketing excellence and honours the best marketing decision makers of the industry.
Besides, the conventional marketing and branding techniques, HCL Infosystems employed digital as a guerrilla – marketing tool in order to multiply the magnitude of communications impact. The campaigns were launched across multiple touch points to position HCL’s ME tablets as the change-enablers for Middle India that further, helped bag the award for Best Use of Social Media in Marketing, Emerging Brand, Marketing Campaign of the year and Brand Excellence category. For example, social media contests on Twitter such as #METheChange, RepublicOfChange and #ColoursofChange were initiated to spread the brand message – Change begins With ME and sustain the engagement. Further promotions included interactive Masthead Roadblock on YouTube, TVCs timed strategically during the IPL season, web banners on leading portals and innovative engagements with Nida Mahmood at the Fashion week. Another significant step was signing-up with the young, charismatic, U-19 World Cup captain, Unmukt Chand as the brand ambassador for HCL ME Tablets. The campaigns led the Twitter fanbase grow 100% creating sturdy impressions, the website page views saw a surge by 1.5 million during the campaign period, with an overall increase in interest for HCL ME Tablets by 98.35%.
Speaking on the occasion, an exalted Mr. Gautam Advani, Global Head – Mobility Business Unit, HCL Infosystems honoured for the Best Marketing Professional of the year and Brand Builder of the year said, “We are pleased to receive the CMO awards for our mobility business. It is a proud moment for us to see our efforts being recognized at a global platform. We have always offered the best in class products and services to our customers and will continue to do so. This award will further encourage us to continue the momentum and bestow more to our customers with superior, innovative, customised value -based offerings.”
The CMO Asia awards 2013 organised for the past four years recognises individuals and companies for their excellence across the field of branding and marketing. The award ceremony invites leaders from 50 countries across industries. These awards honour innovative contributions made in marketing and acknowledge unique initiatives done by various companies. An independent jury comprising senior professionals from marketing, branding, advertising, public relations, brand strategy and corporate communications comprising of thought leaders from various domain judged the nominations.
About HCL Infosystems
HCL Infosystems Ltd. with revenue (LTM) of US$ 1.6 billion (Rs. 9,295 crores) is India’s Premier Technology Company and offers a wide spectrum of IT Services and Products ranging from Cloud to Learning Solutions. As a complete IT solutions provider the company offers comprehensive offerings in Enterprise Application Services, IT Infrastructure Managed Services, System Integration, Office Automation Products and Services, Distribution and Support Services. The company operates in both the Consumer and the Enterprise space – offering the latest mobility products and operating in verticals like BFSI, Telecom, and Healthcare respectively.
HCL Care, the support and service division of the company has one of the largest and most extensive service networks across the country and provides end to end support services for various IT, Telecom and Consumer Electronics products.HCL Infosystems has one of the largest distribution network of digital lifestyle global brands and an unparalleled robust service network in the country including Tier 2 and 3 cities. Digilife Distribution and Marketing Services (DDMS), a 100% subsidiary of HCL Infosystems focuses on multi brand distribution and offers value added distribution for its partners including strategic consulting services, last mile connect and support in marketing and promotions. HCL Learning a division of the company covers the entire spectrum of education and training requirements across schools, colleges, individuals and enterprises and offers rich learning solutions across these segments. HCL Infosystems MEA (Middle East and Africa), a fully owned subsidiary of HCL Infosystems is part of the emerging markets outreach of the company and focuses on expanding the business in the Middle East and African geographies and provides comprehensive IT solutions to customers across verticals in the region. The company also has robust operations in Singapore with its subsidiary HCL Insys Pte. Ltd. gaining traction in the region with its Enterprise solutions including a strong offering in Infrastructure Managed Services.
For more information please visit us at www.hclinfosystems.in
HCL is a $6.3 billion leading global technology and IT enterprise comprising two companies listed in India – HCL Technologies and HCL Infosystems. Founded in 1976, HCL is one of India’s original IT garage start-ups. A pioneer of modern computing, HCL is a global transformational enterprise today. Its range of offerings includes product engineering, custom & package applications, BPO, IT infrastructure services, IT hardware, systems integration, and distribution of information and communications technology (ICT) products across a wide range of focused industry verticals. The HCL team consists of over 90,000 professionals of diverse nationalities, who operate from 31 countries including over 720 points of presence in India. HCL has partnerships with several leading global 1000 firms, including leading IT and technology firms.
For more information, please visit www.hcl.com