In what could be the next big boost in the evolving Direct-to-home (DTH) TV segment, Dish TV – India’s first DTH service provider has teamed up with HCL Infosystems – nation’s premier information technology enabler in an multiyear partnership, wherein Dish TV would be leveraging HCL’s undisputed distribution & service support reach to widely expand its base in the nation. While Dish TV aims to increase its distribution reach with this tie-up, it would enable HCL Infosystems to offer a revolutionary digital entertainment service as part of its Digital Lifestyle portfolio.
Announcing the tie-up, Mr Ajai Chowdhry, Chairman & CEO , HCL Infosystems Ltd., said, “Continuing our quest to bring a digital lifestyle revolution in India and its legend of tying up with leaders, we are sure that this tie-up would enhance the accessibility of DTH in India – thus taking this global standard of broadcast entertainment to even remote regions of the nation, which do not have any access to traditional cable TV system. Coupled with over three decades of experience in spearheading pioneering solutions in the ICT domain, we hope that we would be able to aptly back Dish TV in defining the next generation of TV viewing in the nation.”
Commenting on its tie-up with HCL Infosystems, Mr. Jawahar Goel, Addl. Vice Chairman, Essel Group of Industries said, “We are very happy to partner with HCL, India’s premier information technology enabler. We have partnered HCL because of its undisputable strength in offering marketing & distribution support for technology brands. We are confident that HCL will bring the same value as they have brought to some of the other leading global brands in India”
DTH – or Direct-to-Home TV, with its digital transmission capabilities and host of interactive features such as ‘Movies-on-Demand’, ‘multi audio feed’ and others, is increasingly becoming the new global standard of TV viewing & distribution. Launched in India in 2004, Dish TV was the first and the only private DTH service provider at present.
Indian market is at the threshold of transforming from ‘analog’ to ‘digital’ environment. Indeed, as per the estimates of Media Partners Asia ( MPA) India would emerge as Asia’s largest market for DTH, overtaking markets such as Japan as early as 2008. The fact that Dishtv has experienced a ten fold increase in its subscriber acquisition rate across India, in last one year further substantiates the growing emergence of this revolutionary broadcasting medium in the country.
Announcing their aggressive expansion plans and how HCL fits in as a strategic partner, Mr. Sunil Khanna – CEO, Dishtv India said, “After successfully drafting the first chapters of DTH revolution in India, we are now all set for an aggressive expansion – both in terms of reach as well as technology. In this perspective, we feel that HCL – with their proven capability to market leading global digital technology brands and pan-India distribution & support network, would be able to provide us right impetus & inputs to continue our leadership in this domain. Through this alliance, we aim to expand the choices available to Indian viewers in terms of the channels they want or don’t want and provide them the high quality digital pictures etc. We are trying to bring a true digital TV experience to Indian quality conscious consumers.”
To be launched in a phased manner, HCL would be working to strengthen the presence of Dish TV in around 13 key cities in the first phase. This would be followed by identifying newer markets, through HCL’s established capability & presence in even the remotest corners of the nation. HCL would be organizing direct-to-customer initiatives & roadshows to enable customers experience the digital DTH difference!
Dish TV – India’s first Direct-to-Home entertainment service was launched in October 2003 by Essel Group – the parent company of Zee Network. Being Direct-to-Home, it allows users to access a variety of television channels digitally, directly from the satellite without a local cable service provider. All viewers can enjoy the true digital experience of watching 130 television and audio channels with digital quality picture and stereophonic sound. The viewers get a complete family entertainment service through uninterrupted viewing of Movies, Historical and Mythological Channels, News, Cartoon programme for kids and much more at home.
DishTV has a vast distribution network of about 10000 dealers / distributors that spans the entire country. Dish TV today has 160 authorised dish care centres all across India with exclusive franchises in Delhi/NCR. Also to reach closer to the customers, all major consumer durable outlets in the cities are dishtv retailers today. It has in place a comprehensive subscriber management system that is accessible 24x7 through a toll free number 1-901-180-3474.
About HCL Infosystems
HCL Infosystems, India’s premier information enabling and integration company offers its customers technology solutions across multiple platforms. It has partnerships with some leading global player like Intel, AMD, Toshiba, Ericsson, Microsoft, Nokia, Apple and Zee among others.
HCL Infosystems has direct customer services center across 300+ locations and two ISO 9001 certified state-of-the-art manufacturing facilities. With a mission to provide world-class information technology solutions and services to enable its customers to serve their customers better, HCL Infosystems is forever setting new standards of IT in the country. For more information please visit www.hclinfosystems.in
About HCL Enterprise
HCL Enterprise is a leading Global Technology and IT enterprise with annual revenues of US $2.9 billion. The HCL Enterprise comprises two companies listed in India – HCL Technologies & HCL Infosystems. The 3-decade-old enterprise, founded in 1976, is one of India’s original IT garage start ups. Its range of offerings span Product Engineering, Technology and Application Services, BPO, Infrastructure Services, IT Hardware, Systems Integration, and distribution of technology and telecom products. The HCL team comprises of 32,000 professionals of diverse nationalities, who operate from 15 countries including 300 points of presence in India. HCL has global partnerships with several leading Fortune 1000 firms, including leading IT and Technology firms. For more information please visit us at www.hcl.in